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Aug 10, 2026
Truwitz Team Custom AI & MCPYour Agent Made a Call. Can You Prove Why?
An audit trail has to be created at the moment of the decision. It cannot be reconstructed afterwards, and the attempt is where a lot of AI projects quietly come apart.
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Aug 4, 2026 Truwitz Team Custom AI & MCPMCP or a Custom Integration? How to Tell Which One You Actually Need
MCP is not automatically the right answer, and we will tell you when it is not. Here is the rule we actually use to decide.
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Jul 28, 2026 Truwitz Team Custom AI & MCPWhat Can This Agent Actually Touch? Decide Before You Ship, Not After
Most AI agent pilots stall at the same place, and it is almost never the model. It is that nobody can answer, in writing, which systems the agent is allowed to reach.
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Apr 28, 2026 Truwitz Team Social Media MarketingFrom Post to Pipeline: Turning Social Media Into Qualified Leads
Social media is usually sold as a brand-building play. It can also be a direct pipeline generator, if you set it up for it. Here's how we connect social content to our Lead Generation service.
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Apr 21, 2026 Truwitz Team Social Media MarketingHow Much Should a Small Business Spend on Social Media Management?
Social media management prices range from $200/month to $20,000/month and nobody will tell you what the real tiers are. Here's an honest breakdown of what you actually get at each price point.
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Apr 14, 2026 Truwitz Team Social Media MarketingThe SMB Social Media Playbook: Consistency Beats Virality
Chasing viral posts is the single fastest way to burn out on social media. Here's what actually works for small and mid-size businesses: a boring, sustainable, showing-up-every-week strategy.
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Apr 7, 2026 Truwitz Team Lead GenerationLead Gen vs. Brand Awareness: Where SMBs Should Spend First
You have a limited marketing budget and you can't do everything. Should you run outbound lead gen or invest in long-term brand and content? The right answer depends on exactly two things.
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Mar 31, 2026 Truwitz Team Lead GenerationThe Real Economics of Outbound: Why 25-50 Leads/Month Is the Right Target for SMBs
We commit to 25-50 warm leads per month for every lead gen client. Not 10, not 200. Here's the math on why that specific range is the right target for most small and mid-size businesses.
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Mar 24, 2026 Truwitz Team Lead GenerationWhat Counts as a 'Warm Lead' in 2026 — And Why Most Agencies Lie About It
Every lead-gen agency promises 'warm leads'. Almost none of them define the term the same way. Here's the honest definition we use — and how to spot the ones that are about to burn you.
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Mar 17, 2026 Truwitz Team Custom AI & MCPCLI-Readiness: The Unsexy Prerequisite for Making AI Actually Useful
Everyone wants to talk about prompts. Nobody wants to talk about the fact that your legacy system can't be controlled by anything except a human clicking buttons. Here's why that matters more than your prompt library.
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Mar 10, 2026 Truwitz Team Custom AI & MCPConnecting Your Legacy CRM to AI: A Practical Guide
Your CRM doesn't have a native AI integration. Here's a practical walkthrough of how to connect one anyway, without ripping and replacing what's already working.
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Mar 3, 2026 Truwitz Team Custom AI & MCPWhat Is an MCP Server, and Why Does Your Business Need One?
Model Context Protocol servers are the missing piece that lets AI actually work with your real business data. Here's what they are in plain English, and why you probably want one.
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